Even before its theatrical release, Suriya’s next film ‘Vishwanath And Sons’ is already in the news. The family drama is getting many takers among distributors and exhibitors, showing growing faith in the actor’s box office draw. The film’s sensational pre-release business has become a major talking point in the Tamil film industry as fans await the trailer and promotional campaign. Trade circles believe the project is entering theatres with solid commercial momentum.
Tamil Nadu theatrical rights reportedly sold for a massive price
According to Filmibeat, ‘Vishwanath And Sons’ has secured an impressive pre-release deal in Tamil Nadu. The film’s theatrical rights in the state have reportedly been sold on a minimum guarantee (MG) basis for Rs 45 crore, making it one of the biggest business deals in Suriya’s recent career. Directed by Venky Atluri, the film is set against the backdrop of family relationships, emotions and business, with Suriya playing a role expected to showcase a different side of the actor. The film is scheduled to hit theatres worldwide on August 14, taking advantage of the Independence Day holiday weekend.
Break-even target reportedly set at Rs 110 crore worldwide
Reports also suggest that ‘Vishwanath And Sons’ will need to collect around Rs 110 crore worldwide to recover its overall investment and enter the profit zone. The figure includes projections based on the theatrical collection of various markets. The figures are based on trade estimates, but they underscore the high hopes for the project. The film has already made its mark with great strides in distribution even before release and is one of the most awaited Tamil releases of the season.
‘Karuppu ‘ success adds to the film’s commercial expectations
The strong pre-release business is also attributed to the success of Suriya’s previous release, ‘Karuppu,’ which became a major box office hit and helped boost the actor’s market value. Success has reportedly boosted distributor confidence, resulting in aggressive deals for ‘Vishwanath And Sons.’ Trade experts will be watching keenly to see if the film can translate its strong pre-release business into a successful theatrical run when it releases in cinemas next month, with several promotional updates (trailer and songs) yet to be unveiled.