Vivian Jenna Wilson, the transgender daughter of billionaire Elon Musk, has become one of the faces of Rihanna’s latest Savage X Fenty Pride campaign, appearing in a series of promotional images celebrating LGBTQ+ identity and self-expression.
The campaign, launched to mark Pride Month, features Wilson modeling lingerie pieces adorned with messages including “Proud,” “Queer” and “Love.”
Savage X Fenty introduced her participation with a message that drew attention online. “@vivllainous is exactly who she said she is,” the brand wrote in an Instagram post featuring Wilson.
Wilson takes center stage
According to Page Six reports, the 22-year-old appears in both solo images and group campaign photos alongside fellow models and LGBTQ+ advocates including Laith Ashley, Ifeoma Bosah and Santi.
For her individual campaign shots, Wilson wore black-and-white lingerie accented with floor-length crystal fringe, paired with matching crystal-fringed heels. Other images showed her wearing graffiti-inspired designs featuring Pride-themed slogans.
The campaign forms part of Savage X Fenty’s annual Pride Month initiative, which celebrates LGBTQ+ communities and visibility through fashion. According to TheColu.mn, the brand launched its Pride campaign in 2018 and has worked with LGBTQ+ advocacy organization GLAAD on related initiatives.
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Growing fashion profile
Wilson’s latest appearance marks another high-profile collaboration with the Rihanna-founded label.
She first appeared in Savage X Fenty’s Valentine’s Day campaign earlier this year and has since become one of the brand’s recurring faces. Reports also note that she led fashion brand Wildfang’s 2025 Pride campaign and made her New York Fashion Week runway debut last year.
Her growing presence in fashion has coincided with her public advocacy for transgender rights and LGBTQ+ issues.
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Wilson publicly came out as transgender in 2020 and has since emerged as one of the most visible young transgender figures in the United States.
The campaign generated significant engagement on social media within days of its release. According to Daily Beirut, the Instagram post attracted tens of thousands of likes and hundreds of comments and reposts. Among those reacting was actress and LGBTQ+ advocate Laverne Cox, who commented, “This is everything especially now!”