Hollywood star Brad Pitt has landed in fresh legal trouble after being sued by a skincare company over alleged trademark infringement. The Malibu-based brand, known for its intimate skincare products for male genitalia, has accused the actor of using branding that closely resembles its own and is now seeking damages in the lawsuit.
Brad Pitt faces new lawsuit
According to Page Six, Pitt has found himself in the middle of another court battle after Malibu-based skincare brand, Beau D, sued him for changing his skincare brand’s name to something similar to theirs.
The actor launched his high-end skincare line in 2022, partnering with Perrin wine family of France. It was originally named Le Domaine, with the luxury line undergoing a major rebranding and repositioning effort last year, changing its name to Beau Domaine.
Now, reports suggested that Beau D made three attempts to settle and resolve the issue out of court, but all their efforts proved abortive. The Malibu-based brand, Beau D., was launched in 2020 with a luxe lip salve and a ‘D. Cream’, AirMail reported.
Now, Beau D. has initiated a lawsuit for false designation of origin and common-law unfair competition under California’s Business and Professions Code. The brand is seeking compensation for damages over $75K. They also want Pitt’s line to stop using the Beau Domaine name altogether.
According to the brand, their product, “crème p*nis,” was made to put “power in your package.” In a chat with AirMail, Brandon Palas, the founder of the company, said, “It will help to bring plumpness to that skin, inspire collagen production, and slow down the process of aging.”
More about the lawsuit
Before filing any litigation, Brandon Palas proposed several settlement options with Pitt that he said the actor was “open to.”
“We offered Beau Domaine three private, pre-litigation settlement options, in good faith,” Palas told RadarOnline, adding, “(One) that they undertake a rebrand; (Two) that they compensate us for the right to continue operating as-is while affording us the opportunity to meaningfully differentiate our brand; or (Three) that they fund our rebranding efforts.”
Brandon Palas said while Pitt’s partners were not interested in a rebrand of their own, there had been talks about financial aid to help Beau D. change its name, but that apparently fell through.
Neither Brad Pitt nor his brand has responded to the fresh legal controversy so far. Meanwhile, Pitt has been involved in a public court fight with his ex-wife, Angelina Jolie, over the sale of her share in their joint French winery, Château Miraval.