Bollywood actor Varun Dhawan is stepping into the nutrition space with an investment in Better Nutrition, a brand that focuses on making everyday food more nutritious which featured on Shark Tank India Season 4. The Bollywood actor has also been named its brand ambassador, joining badminton star PV Sindhu. The partnership has a personal connection for Varun, who recently acquired agricultural land and is now working with the company to turn his farm into a biofortified one.
Varun Dhawan takes his interest in farming a step further
Varun Dhawan’s interest in Better Nutrition comes from his own experience with farming. After acquiring agricultural land, the actor began learning more about the soil, seeds and the food grown on his farm. This experience got him thinking about the connection between farming practices and the nutritional value of the food we eat every day.
Now, his farm will be developed as a biofortified farm in collaboration with Better Nutrition. The move will allow him to explore the process more closely while supporting the company’s efforts to improve the nutritional quality of everyday staples in India.
Talking about the partnership, the actor said in a statement to afaqs, “We’re working together to make my farm biofortified. And yeah, Better Nutrition is my brand now too. I really like the mission behind it, and I want to be part of that journey. You’ll be seeing a lot more of me with my brand. So this is quite personal for me.”
On his Instagram account, the actor shared a video from this farm and wrote, “So… turns out farming was only the beginning. 😄🌱 I realised nutrition could be a bigger part of the journey. After Prateek and Aishwarya at Better Nutrition reached out, I was inspired to take this farm on its own journey, as well as become an integral part of the brand itself to provide india BETTER NUTRITION.”
What is Better Nutrition brand about?
Better Nutrition sells everyday staples such as flour, dal, rice and millets. The company says its products can contain up to twice the levels of iron, zinc and other essential micronutrients found in conventional varieties.
Its approach begins at the farm, using biofortified seeds and soil science to improve the nutritional content of crops. The company also uses X-ray fluorescence (XRF) technology to measure mineral levels in crops at the farm level. This helps it track nutrient content and check quality as the produce moves through the process.
Better Nutrition CEO on bringing nutrition to everyday food
Prateek Rastogi, co-founder and CEO of Better Nutrition, said that the idea behind the brand is to make nutritious food a part of people’s regular diets, rather than something they have to seek out separately.
“We started Better Nutrition with a simple belief: if the food Indians eat every day can be more nutritious, that is where we should start. But making that happen requires much more than putting a claim on a packet. It starts with the seed, the soil and the farmer, and then requires testing and validation all the way through to the food. Varun understood that very quickly. His decision to invest in the company and turn his own farm into a biofortified farm shows how deeply he connects with the mission,” he said.
Varun Dhawan’s work
Meanwhile, Varun Dhawan had two releases this year including Border 2 in January 2026 and Hai Jawaani Toh Ishq Hona Hai in June 2026. The actor will next star in No Entry 2. Reportedly, he is in talks to star in YRF’s first-ever horror feature film, directed by Abhay Pannu.